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Why CRM Isn’t Just a Tool, It’s a Culture

Why CRM Isn’t Just a Tool, It’s a Culture

(Reading time: 4 minutes) I used to think Salesforce and HubSpot were simply tools – shiny dashboards, pipelines to track, reports to generate. I thought CRM was software you logged into, ticked boxes, and then got on with the “real work.” But the truth is different....

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